Food and Beverage Super Bowl Ads + Valentine’s Day Food Offerings

Food and beverage brands start building buzz for their Super Bowl ads weeks in advance, and this year was no exception. In this episode of the Xtalks Food Podcast, Sydney talks about some of the food and beverage ads that premiered during Super Bowl LVI. Many fans watch the game solely for the commercials, and the use of celebrity cameos was prevalent in almost all the big game ads. Sydney describes the ads from Bud Light, Lay’s, Michelob ULTRA, Hellmann’s, Budweiser, Frito-Lay and Uber Eats. The team wonders whether the ads are truly meant to sell a product or service, or whether they are more of a cultural phenomenon for brands to participate in.

Also, in this episode, Sydney talks about some of the Valentine’s Day food offers from restaurants and food companies. The list included a shareable heart-shaped pizza from California Pizza Kitchen, lobster tail bouquet-making kits from the Maine Lobster Marketing Collaborative and a fondue dinner from Melting Pot. The team proclaims that Valentine’s Day is a good marketing opportunity for food and beverage brands, but that there’s little room for innovation on the day of love.  

Read the full articles here:

Here are Some Food and Beverage Ads to Look Out for During Super Bowl LVI

Valentine’s Day Food Offers from Popeyes, Cinnabon and More

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