Thursday Feb 03, 2022
Mamamade Vegan Baby Food + Black Sheep Foods’ Plant-Based Lamb
How did a direct-to-consumer (DTC) plant-based baby food brand close a record-breaking round of funding? In this episode of the Xtalks Food Podcast, Sydney talks about Mamamade, a UK-based baby food brand with a special focus on infant and toddler nutrition, as well as supporting parents. It has garnered a community of 40,000 parents and offers one-to-one coaching, online resources, stage guides and support for parents in addition to its wide range of plant-based baby food. The team appreciates the community-based business model, but wonders how important it is for some parents to choose a plant-based diet for their children.
Also, in this episode, Sydney introduces the team to Black Sheep Foods, a plant-based food tech company focused on heritage breed meats and wild game, namely lamb. By using analytical chemistry to identify key flavor compounds found in animal-based meat, the startup structures the compounds around plant-based proteins composed mainly of pea protein. Black Sheep Foods introduced its lamb to the market through a partnership with Greek restaurant chain Souvla, and has since expanded into other restaurants and foodservices. The team talks about their eagerness to try a lesser-known type of plant-based meat and discusses lamb’s prevalence, or lack thereof, in the US restaurant market.
Read the full articles here:
Mamamade: How a Plant-Based Baby Food Business Blossomed
Plant-Based Lamb Producer Black Sheep Foods Raises $5.25 Million
For more food and beverage industry content, visit the Xtalks Vitals homepage.
Follow Us on Social Media
Twitter: @XtalksFood
Instagram: @Xtalks
Facebook: https://www.facebook.com/Xtalks.Webinars/
LinkedIn: https://www.linkedin.com/company/xtalks-webconferences
YouTube: https://www.youtube.com/c/XtalksWebinars/featured