Thursday Jun 23, 2022

New Jack and Coke in a Can + Mars’ Animal-Free, Planet-Friendly Chocolate Bar

The Coca-Cola Company and Jack Daniel’s recently announced that they plan to start selling a ready-to-drink (RTD) Jack and Coke in a can. In this episode of the Xtalks Food Podcast, Sydney talks about the new product launch, which marks the fourth new alcoholic drink in Coke’s portfolio in less than two years, but the first pairing for its namesake soda. The launch of the Jack and Coke comes amid strong global sales of RTD alcoholic beverages, including hard seltzers like White Claw. Brown-Forman, the owner of Jack Daniel’s has been making RTD cocktails since 1994, Coca-Cola has been slower to add alcoholic drinks to its portfolio of 200 brands. The team wonders whether the new RTD beverage will replace the classic bar cocktail and why this partnership didn’t happen sooner.

Also, in this episode, Sydney introduces the team to CO2COA, an animal-free, lactose-free and earth-friendly chocolate bar from Mars. Partnering with Perfect Day to swap regular milk for animal-free dairy, CO2COA promises to deliver the same taste and texture of traditional chocolate, but without the downsides of factory farming cattle. As for the name, CO2COA is meant to invoke the fact that Mars reduced greenhouse gas (GHG) emissions (CO2) when sourcing ingredients. While CO2COA is not Mars’ first venture into vegan chocolate, it is the first to rely on animal-free protein. The team wonders whether Mars should have released vegan versions of its popular chocolate bars or whether CO2COA was a good way to trial its animal-free chocolate.

Read the full articles here:

A Jack and Coke Canned Cocktail is Entering the Ready-to-Drink Alcoholic Beverage Market

CO2COA is Mars’ Latest Animal-Free, Planet-Friendly Chocolate Bar

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