New Palm Oil Alternative + Monster Enters Alcohol with Beast Unleashed

Clean Food Group, a food tech company based in the UK, plans to commercialize a yeast-based palm oil alternative that could reduce global deforestation. In this episode of the Xtalks Food Podcast, Sydney talks about a palm oil alternative that uses fermentation technology to grow yeast in tanks while using lignocellulosic waste as a feedstock and renewable energy as an energy source. The sustainable alternative can be used in all products that currently require palm oil and may also reach price parity with conventional palm oil. The team wonders why palm oil is so ubiquitous in food production and discuss why a multi-faceted approach is needed to address all the negative environmental impacts of palm oil production.

Also, in this episode, Sydney talks about Monster Energy’s entrance into the alcoholic beverage category with Beast Unleashed. It will be the energy drink brand’s first new alcoholic beverage since the beverage maker acquired CANarchy Craft Brewery Collective for $330 million in early 2022. Beast Unleashed will also be the first time Monster has leveraged its namesake brand in the alcohol space. Since alcohol remains a small but growing segment for Monster Beverage, the company has been exploring other avenues for growth, including releasing a 100 percent vegan energy drink and a zero-sugar beverage. The team wonders whether Monster will find success in alcohol in such a crowded market and whether the branding will confuse consumers. 

Read the full articles here:

New Palm Oil Alternative Receives $2.2 Million Investment

Beast Unleashed: Monster Energy’s Long-Awaited Alcoholic Beverage

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