The Controversy Behind Prime Energy Drink + Nestlé’s New Sugar Reduction Technology

Prime Energy drink, a popular beverage created by prominent YouTubers KSI and Logan Paul, is facing scrutiny as US Senate Majority Leader Chuck Schumer calls for regulators to investigate its marketing tactics. In this episode of the Xtalks Food Podcast, Sydney talks about concerns that have been raised regarding the high caffeine content of the drink, which Schumer alleges is targeting children. The beverage, containing 200 mg of caffeine per 355 mL can, packs twice the amount found in its rival, Red Bull. Back in 2022, Logan Paul and KSI introduced the caffeine-free Prime Hydration drink, which swiftly gained online popularity. In January of this year, the caffeinated Prime Energy drink was launched, promoted as both sugar-free and vegan. Adhering to responsible consumption guidelines, each can of the beverage clearly cautions against its consumption by individuals under 18 years of age, caffeine-sensitive individuals, pregnant women and breastfeeding women. The team wonders whether Schumer has a strong enough case and how strongly regulations are enforced when it comes to children purchasing and consuming energy drinks. 

Also in this episode, Sydney talks about Nestlé’s new groundbreaking sugar reduction technology that not only significantly diminishes sugar content, but also brings additional benefits to a wide array of products. Nestlé uses an enzymatic method to cut down intrinsic sugar levels in ingredients like malt, milk and fruit juices by as much as 30 percent, with only a minor effect on the products’ flavor and texture. The sugar-reduced ingredients are then incorporated into the recipes for a variety of products. There is no requirement for additional sweeteners or bulking agents to substitute the removed sugar volume. The sugar reduction method was initially trialed in cocoa and malt-based ready-to-drink (RTD) beverages in Southeast Asia. The ongoing expansion will soon extend to other product categories like dairy powders. The team believes this new technology is coming at an excellent time, when artificial sweeteners are being deemed unsafe and there is a hyper focus on nutrition labels, especially when it comes to sugar. 

Read the full article here:

Why is Prime Energy Drink Under Scrutiny?

Nestlé Introduces Sugar Reduction Technology for Various Products

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