Upcycled Food Certification Mark + Omnipan Marketed to Millennials

Will an upcycled certification mark on food packaging resonate with consumers? In this episode of the Xtalks Food Podcast, Sydney discusses the new, first-of-its-kind upcycled food label from the Upcycled Food Association (UFA). She shares some insights from an interview with the UFA’s marketing director, Leah Graham, and asks the team whether they would consider spending more money on a product with upcycled ingredients. 

Also in this episode, Mira introduces the team to the Omnipan, a new line of cookware made from silicon designed with millennials in mind. While the team is skeptical of the Omnipan’s name and effectiveness in the kitchen, Mira says the company has carved out a niche for millennials in smaller living spaces looking to cook and store food with less hassle.

Read the full articles here: 

Will An Upcycled Certification Mark on Packaged Foods Resonate With Consumers?

Is Omnipan the Only Cookware Millennials Need?

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