What are McDonald’s Boo Buckets? + Why Campbell’s Acquired Rao’s Sauce

Boo Buckets have always been synonymous with Halloween festivities at McDonald’s, embodying a tradition that many look forward to as October rolls around, but what are they? In this episode of the Xtalks Food Podcast, Sydney talks about these ghost-themed pails and the various iterations since they debuted 1986. McDonald’s introduced a whimsical twist to its Happy Meal offerings by packaging them in Halloween-themed buckets, which could also serve as trick-or-treat pails for kids. The evolution of Boo Buckets over the years reflects McDonald’s attempt to keep the Halloween excitement alive. Given the substantial pre-release publicity surrounding the Boo Buckets, a swift sell-out is highly probable. These coveted pails will be available through Halloween, or while supplies last. The team commends McDonald’s for its marketing tactics, especially when they can combine nostalgia with contemporary touches.

Also in this episode, Sydney talks about Campbell’s acquisition of Rao’s sauce owner Sovos Brands for a staggering $2.7 billion. Since 1992, Rao’s has become the leading brand of high quality pasta and pizza sauces, but its offerings also include dry pastas, soups and frozen entrées. In fact, Rao’s accounted for nearly 70 percent of Sovos Brands’ 2022 sales, or $837 million. At $8 per jar, Rao’s sauces come at a much higher price point than fellow Campbell’s brand Prego. Despite the premium price tag, the brand has gained a cult following thanks to its inclusion of high quality ingredients and successful word-of-mouth marketing. When the acquisition was announced, was online resistance, especially from devoted Rao’s enthusiasts, but Campbell’s committed to maintaining Rao’s sauce’s signature taste. The team reflects on the seemingly high price tag, positing that homemade sauce would cost just as much, if not more than a jar of Rao’s.

Read the full articles here:
Boo Buckets Return to McDonald’s for Halloween 2023
Why Rao’s Sauce Is Worth Billions, According to Campbell’s

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